RDLB
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A creative studio and a frontier lab, in one house. Two generations, one signature. We build brands that people believe, then bring them to life across every touchpoint using agentic workflows powered by our suite of creative professionals.
THE CASE GALLERY

Thirty years of work hangs below.
Walk slowly. Touch anything that moves you.

WHAT WE DESIGN AND BUILD

Two disciplines. One house.

THE ATELIER

Creative services

Led by strategists, designers and account directors whose names you know. Judgement, taste and craft, made by people.

  • Brand architecture & strategyThe structural decision, closed with evidence
  • Identity & design systemsLogos, type, colour, motion, applied everywhere
  • Brand workshopsTwo days with your leadership, one agreed core
  • Campaigns & productionFilm, photography, OOH, print, social
  • AdvisoryBoard-level counsel from operators who have done it
Meet the studio →
THE LAB

Agentic services

Systems that run your brand between the meetings. Always on, always logged, always approved by a human before it ships.

  • IntelligenceMarket, customer and competitor signal, synthesised nightly
  • ProductionBriefs, concepts, content and assets through brand-trained workflows
  • OperationsCalendars, approvals, dashboards and handoffs in one view
  • MemoryEvery brief, decision and result retained, so the system compounds
  • EvolutionWeekly learning loops, upgrades and new agent capabilities
See the system →
FRONTIER MODELS

Best in class infrastructure, always current.

We do not lock you into one vendor. Your system runs on whatever model is best for the task, and upgrades as the frontier advances.

Reasoning & strategyClaude Opus · GPT-5 · Gemini 3 Pro
Production textClaude Sonnet · GPT-5 mini · Gemini Flash
ImageGPT Image 2 · Nano Banana Pro · Flux
VideoSora · Veo · Seedance · Kling
Voice & soundElevenLabs · Higgsfield
OPEN WEIGHT · OUR OWN LAYER

Alongside the frontier we run open weight models we host and fine tune ourselves. The routine volume, the reading, the classifying, the drafting, runs there at a fraction of the token cost. We absorb that cost, not our clients. Frontier reasoning is reserved for the decisions that deserve it.

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HOW THE SYSTEM WORKS

Everything that shapes the brand goes in. What comes out is a decision made by a person.

EVERY REVIEWEVERY COMPETITORSEARCH AND SOCIALSALES AND CATALOGUECULTURE AND TRENDYOUR OWN ARCHIVE THE BRANDCORE POSITIONINGCREATIVE CONCEPTSCONTENT, PRODUCEDCAMPAIGN CALENDARTHE EVIDENCE FILE WHAT GOES IN · NIGHTLYWHAT COMES OUT · BY 06:30
A campaign spends its value. A system accumulates it.

Every run adds to the evidence file. The longer it runs, the better the judgement it feeds, and the cheaper the next decision becomes.

WEEK 1MONTH 1MONTH 3MONTH 6YEAR 1
FOUR SYSTEMS RUNNING IN PRODUCTION TODAY · JR CIGARS · PARENTEZI · BRIGATI · MOSS
THE PARTNERS · TWO GENERATIONS, ONE HOUSE
THE PARTNERS

The same signature,
two generations.

The father built brands for three decades: DLB Group grown from one office into a seven country network serving Procter and Gamble, Coca-Cola and CNN. YPO member, Harvard Business School President’s Program. The son taught the machines to help: the agentic systems that keep RDLB’s judgement supplied with evidence, every morning. Same signature, two generations.

Ricardo De La Blanca III and IV

Advisory Board.

COUNSEL FROM MEDIA, FINANCE AND GLOBAL ENTERPRISE
Dominik KaiserMedia and TechnologyFounder of Switzerland's largest private TV group, 3 Plus Group AG. Stanford GSB alumnus.
James TannahillPrivate Equity and GrowthPresident of Plocamium Holdings, co-founder of 1nessAgency. MBA, Cornell University.
Ernesto RangelFinance and AdvisoryFounding partner of LifeInvest Wealth Management. Three decades in international finance. YPO member.
Jose J. VergaraGlobal EnterpriseC-level roles at Marsh McLennan and Verizon, leading organizations across 12 countries. YPO since 2011.
Dr. Patricia NzolantinaEntrepreneurship and InclusionFounder and academic working across international development, enterprise growth and inclusive economies.
Josh RussoDefense Technology and IndustryAdvises on the defense and aerospace technology sector, veteran affairs and industrial partnerships.
Cece SiracuseGovernment Relations and HealthcareTwo decades in public affairs and healthcare policy, advising leadership on regulated markets.

The Team.

STRATEGISTS · CREATIVES · ADVISORS · MAKERS
WHERE WE WORK

Seven cities. One house.

Yillian Crespo HunckBrand Strategist
Gianluca FavroCreative Strategist
Giorgio ImpellizzeriHead of Fashion
Freddy De SantaHead of AV Production
Adriana RodriguezHead of Illustration
Mariette HellmundVisual Designer
Annalisa AllioneAudio Visual Editor
Ornella LibiAccount Director
Francesca HsuPhotographer · Creative Director
Ester GonzalesE-commerce and Digital Partner
Juan P EcheverriVisual Artist · Photographer
Karen FerranteDigital Marketing Strategist
Warren HsiehIndustrial Designer
Lucia TapiaHead of PR · US Northeast
Ivan Kindler von KnoblochEcosystem Design · Ventures
Fernando PeraltaInnovation Architect
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