Ricardo De La Blanca is an expert in strategic brand communication with more than 20 years of experience.
During the last decade, driven by his personal inclination towards building and strengthening democracy, Ricardo has added to his experience political strategic communication through his work with several center-right political leaders and parties around the world.
In January of 2017 in Harvard Business School, Ricardo started Freedom Social Technology, an App designed to empower and manage the internal communications of political parties and private networks.
Today, there are more than 20 political parties benefitting from the Freedom App and is recognized by several pro-democratic foundations like International Democrat Union (IDU) in Germany, Westminster Foundation for Democracy (WFD) in the United Kingdom, Union de Partidos Latinoamericanos (UPLA) in Chile, International Institute for Democracy and Electoral Assistance (IDEA) in Sweden among many others.
Ricardo’s vision is that of working hard to strengthen democracy around the world and reinvent the way political parties communicate and interact with their members.
UNIVERSITÀ CATTOLICA DEL SACRO CUORE
Ricardo collaborated with The Universita Cattolica del Sacro Cuore in the book “International Communication”, a space projection of total business communication. Written for the International Masters Program in Corporate Communication.
You are welcome to download the Book.
You are welcome to download the Book.
Under the Leadership of Ricardo, DLB Group was born in 2002, an Advertising Agency that today works in the US, Europe, Asia and Latin America. DLB Group is a true marketing service integrator that began from scratch in South America and had a worldwide growth in a short amount of time, working with prestigious multinational companies such as: Shell, Vodafone, Telefonica Coca-Cola, Diageo, and many others. Every single office of DLB was a startup that Ricardo created. These startups are located in places such as Italy, Spain, Mexico, Miami, Colombia and other Latin American countries. During these fourteen years, Ricardo has also been able to establish alliances with major advertising groups such as Leo Burnett, DDB Draft FCB Starcom and Interbrand, the biggest recognized communications companies in the world. In 2016 Ricardo De La Blanca sold DLB Group to private investors to dedicate himself to what he knows best: create brands, develop cultures, generate processes and build successful businesses.
BEING COMMITTED TO ADVANCING THE SOCIAL AND POLITICAL VALUES ON WHICH DEMOCRATIC SOCIETIES ARE FOUNDED.
The International Democrat Union (IDU) is a center-right international alliance of conservative, Christian democratic and liberal-conservative political parties. Headquartered in Oslo, Norway,the IDU comprises 54 full members. chaired by John Howard, former Prime Minister of Australia.
Ricardo works as
Special Strategist, Adviser
to the Managing Director.
Sweden - Moderates
The IDU provides a forum in which political parties holding similar beliefs can come together and exchange views on matters of policy and organisational interest. From this, they act cooperatively, establish contacts, and present a unified voice toward the promotion of centre-right policies across the globe. The IDU has some overlap of member parties with the Centrist Democrat International (CDI), but the CDI is more centrist and communitarian than the IDU. The group was founded in 1983 as the umbrella organization for the European Democrat Union (EDU), Caribbean Democrat Union (CDU), and the Pacific Democrat Union (PDU). Created at the instigation of the Konrad Adenauer Foundation and US Vice President George H. W. Bush, the organization was founded at a joint meeting of the EDU and PDU in London, the United Kingdom. The IDU has several regional affiliates: the Democrat Union of Africa, the Union of Latin American Parties, the Asia Pacific Democrat Union, the Caribbean Democrat Union, and the European People's Party, the Alliance of European Conservatives and Reformists and the (dormant since 2002) European Democrat Union in Europe. It also has an affiliated youth wing in the International Young Democrat Union and an affiliated women's wing in the International Women's Democrat Union.
STRENGTHENS POLICY-MAKING, ACCOUNTABILITY,
Westminster Foundation for Democracy is the UK’s leading democracy-strengthening organization.
Its vision is of the universal establishment of legitimate and effective multi-party representative democracy. WFD contribute to this by supporting inclusive governance which strengthens policy-making, accountability, representation and citizen participation.
WFD belief is that it’s possible to make substantive improvements to a parliament even in very challenging circumstances. We’re focused on a country’s current situation to aid our context analysis – because we’re interested in where a country is heading and how we can help it get there.
IDEA capture diverse experiences of democracy from the around globe and assess their potential relevance across countries and regions to incorporate them into its expanding body of comparative knowledge on democracy. In the development of comparative knowledge, IDEA explore the challenges to democratization posed by undemocratic regimes. IDEA supports and conducts research in areas that are highly relevant for policymaking or reform processes.
IDEA seek to provide decision makers with accurate information on existing options and their likely implications. IDEA make comparative experiences available to actors across the political and institutional spectrum. This facilitates inclusive processes in which political will for change can emerge. This enables IDEA to help actors to address challenges presented by trends that may adversely impact on and threaten democracy. Through this IDEA is also able to better understand and capture how economic dynamics and technological change affect democracy.
Founded after the fall of the Berlin wall and the iron curtain, the Jarl Hjalmarson Foundation aims to promote co-operation and European development based on freedom, democracy and market economy. This is done through education and information on democracy and European integration directed to political parties and organizations. In the first year since its founding, the Foundation focused on countries in the closest vicinity; Estonia, Latvia, Lithuania, Poland and the St. Petersburg area. Since then, the Foundation has expanded its operations to other countries and regions. Today we are active in Azerbaijan, Russia, Ukraine, Belarus, Georgia, Moldova, the Balkan region, Turkey, Africa and Latin America. Ricardo has been working for Jarl Hjalmarson Foundation as an international advisor for the last years.
FREEDOM, DEMOCRACY AND MARKET ECONOMY
The UPLA is an organization of center-right political parties and movements in America. The organization was created in 1992 with the purpose of promoting and defending democracy and freedom in Latin America, where there are high tendencies towards instability due to past military interventions or populism of some of its rulers. Today, the organization has a growing influence in the region and has 20 member parties from 16 countries of the continent.
UPLA is connected to related parties in the rest of the world. It is the regional organization for the Americas of the International Democrat Union (IDU), a worldwide organization that brings together about 80 conservative parties and Christian Democrats around the world.
Since its establishment, the work of the UPLA was supported by the Hanns Seidel Foundation in Germany. Over time the UPLA has also gained the collaboration of the Jarl Hjalmarson Foundation in Sweden and the British Conservative Party, in cooperation with the Westminster Foundation for Democracy.
The UPLA, its member parties and the foundations mentioned above have allowed the development of concrete activities for the promotion of democracy in the Americas.
THE WORLD’S PREMIER PEER NETWORK OF CHIEF
EXECUTIVES AND BUSINESS LEADERS
YPO connects you with successful young chief executives in a global network unlike any other. Founded in 1950 in New York City by a young president named Ray Hickok, the organization unites approximately 20,000 business leaders in more than 120 countries around a shared mission: Better Leaders Through Education and Idea Exchange™.
A great deal has changed since YPO's founding, but certain things have remained the same: the value of a peer network and trusted mentors, the importance of ongoing education, and the need for a “safe haven” where issues can be aired in an environment of confidentiality.
Over the past six decades, YPO has maintained its core commitment to these ideals, while embracing change with each successive generation of young business leaders.
Ricardo is a proud member of this exclusive group.
After many years working in marketing and politics, RDLB identified a need that every single political parties have worldwide and created a solution to address this issue. Finally, there is a way for political parties and members to interact more adequately, learning from each other and by consequence, acting more efficiently to develop better communities. In January 2017, at Harvard's campus, this platform made its first presentation and brought on board a group of successful entrepreneurs committed to make this happen worldwide.
How Freedom works for Political Parties:
Freedom will improve the interaction between members and parties. Freedom will completely change the game. It will let leaders of political parties connect directly with its base members, thus allowing leaders to gain rich and valuable information about its base. Now with Freedom, the party will have the power to mobilize its own structure with just one click. Political parties will be on top of everything and will be able to analyze how efficient and how much commitment each member puts into the party.
How Freedom works for Party Members
Freedom will proudly show the face of each political leader but not just that. Each member will be able to show their followers their ideas. There has never been a tool for political parties worldwide that give their party members a real sense of belonging. Freedom is a tool that will exalt their members to a level that they've never felt before. it will help members fight powerfully and passionately for their ideas and their goals.
FREEDOM:TURNING PHONES INTO POWERFUL
RDLB Agency isn't business of turning consumers into brand fans.
This is only achievable by creating genuine emonional connections that only come from relevant and likeable content. The people from RDLB call it making people click with a brand.