Ricardo De La Blanca is an expert in strategic brand communication with more than 20 years of experience.
During the last decade, driven by his personal inclination towards building and strengthening democracy, Ricardo has added to his experience political strategic communication through his work with several center-right political leaders and parties around the world.
In January of 2017 in Harvard Business School, Ricardo started Freedom Social Technology, an App designed to empower and manage the internal communications of political parties and private networks.
Today, there are more than 20 political parties bene?tting from the Freedom App and is recognized by several pro-democratic foundations like International Democrat Union (IDU) in Germany, Westminster Foundation for Democracy (WFD) in the United Kingdom, Union de Partidos Latinoamericanos (UPLA) in Chile, International Institute for Democracy and Electoral Assistance (IDEA) in Sweden among many others.
Ricardo’s vision is that of working hard to strengthen democracy around the world and reinvent the way political parties communicate and interact with their members.
Santiago de Chile President Piñera In Santiago de Chile with the President Piñera. Very happy to know that he loves our APP Freedom and he will use it in his actual Presidential Campaign! Thanks President Piñera!
Steve Calk With one of my brothers from YPO Harvard, Steve Calk, President Donald Trump's Economic Advisor.
South Korea In the Government Palace of South Korea, speaking John Key, the Prime Minister of New Zealand and with Carlos Berrizbetia, a member of the Venezuelan Congress.
Paraguay During a visit to the Presidential Palace of Paraguay with President Horacio Carles and Governor Henrique Salas Feo.
Bosnia & Herzegonvia With my good friend, President Mladen Ivanic of Bosnia & Herzegovina, exploring ways to promote tourism during a visit to Spain for the PP Executive Meeting.
Florida Discussing new possibilities of political campaigns during a TV interview with Dr. Armando Calderon, the President of El Salvador, in Miami, Florida.
Avila, Spain Meeting Jesus Manuel Sanchez Cabrera, President of The Province of Avila, Spain. It was a great opportunity to share ideas on how to improve the connection between voters and regional leaders.
Madrid, Spain With recently selected President of the Community of Madrid, Cristina Cifuentes, during the launch of a new TV station in Spain.
Visiting President Horacio Cartes and Governor Henrique Salas Feo at the Presidential Palace of Paraguay.
Visiting “La Casa Rosada”, the executive mansion and office of the President of Argentina, during a visit with Paula Maria Bertol, Secretary of Parliamentary Relations and Administration of the Argentine Nation.
With my good friend Christian Kattner, General Secretary of IDU, at RDLB Miami's office. It was a great opportunity to understand what IDU Goals for 2017 are and how we can help them.
Giving a speech to all of the women that participate in the political party, Cambiemos, after being invited to speak by Paula Maria Bertol, Secretary of Parliamentary Relations and Administration of the Argentine Nation.
Sharing my views on how to make an effective political campaign to all the Heads of Marketing from different political parties in Washington, D.C.
Thank you, Julian Obligio, President of Fundacion Nuevas Generaciones, and Mariella Franz from Hanns Seidel Foundation, for this invitation. Both organizations work together to educate leaders from the Centre Party and the Right Party.
At the UPLA General Assembly 2016, El Salvador where I helped all these fighters reach democracy and freedom in Latin America.
At the UPLA Meeting, Bolivia, giving a conference on political marketing.
At the UPLA Meeting in Bolivia with Julián Obiglio, President of Fundacion Nuevas Generaciones, and Pablo Casado, Vice Secretary of Communication for the Popular Party.
In the Swedish Parliament with Tobias Billström, First Deputy Speaker.
During the Republican National Meeting with my good friend Tobias Billström, First Deputy Speaker of the Swedish Parliament.
Avila, Spain During the Conference for the Future of Central Right Parties.
With Barry Jackson (White House former chief of staff , Bush Government), Demetrio Papadimitriu (Ex-Presidential Minister, Panama), and Paula Maria Bertol (Secretary of Parliamentary Relations and Administration of the Chief of Cabinet of Ministers, Argentina), during the Political Seminar of Jarl Hjalmarson Foundation.
During a Political Seminar in Macedonia. Working close to young people… the new generations!
With Marc Merrill, President and Founder of Riot Games (League of Legends Game) at Harvard University.
With my good friend Nicolas Figari, General Secretary for the Union of Latin American Parties, during his visit to RDLB Miami's office to work on ways to improve UPLA's communications in the region.
With Nikola Popski (Minister for Foreign Affairs, Macedonia), and Jens Ahl (member of JHS) learning about Macedonia and exploring ways of collaboration.
In Sarajevo, during one IDU Meeting, presenting the new web page for the organization… Digital Campaigns for a Digital World!
Macedonia Learning more about Macedonia from Jerry Naumoff, the Minister of Foreign Investments, during a week of political seminars with friends from JHS..
South Korea In the company of my dear friend and fighter for freedom, Eva Gustavsson, Managing Director of the Jarl Hjalmarson Foundation of Sweden, enjoying a dinner party at the Presidential Palace of South Korea.
During our visit to the Sri Lanka Presidential Palace, with the Honorable Ranil Wickremesinghe and Nicolas Figari, General Secretary of UPLA.
During a DDB event in Miami with Gonzalo Brujo, CEO of Interbrand for EU and Latam, and Borja De La Plaza, COO of DDB.
In Bosnia and Herzegovina, during a Tourism Seminar.
During the Conference for the Future of Central Right Parties in Avila, Spain.
During a Political Marketing Seminar in Peru for UPLA.
Dictating a political marketing seminar in Lima, Peru with its Governors and Mayors.
Parliament House, Stockholm Leaving the Swedish Parliament after having a successful talk with Tobias Billström, First Deputy Speaker, about improving freedom and liberty in different countries.
South Korea Learning about Asia, its history, and understanding opportunities from the president of South Korea herself, Park Geun-Hye.
Freedom will improve the interaction between members and parties. Freedom will completely change the game. It will let leaders of political parties connect directly with its base members, thus allowing leaders to gain rich and valuable information about its base. Now with Freedom, the party will have the power to mobilize its own structure with just one click. Political parties will be on top of everything and will be able to analyze how efficient and how much commitment each member puts into the party.
Freedom will proudly show the face of each political leader but not just that. Each member will be able to show their followers their ideas. There has never been a tool for political parties worldwide that give their party members a real sense of belonging. Freedom is a tool that will exalt their members to a level that they've never felt before. it will help members fight powerfully and passionately for their ideas and their goals.
Visit the Freedom website